Broadcast Genres

Justin Bieber Print Advert

Advert Proposal

Evaluation For Discussion Skills

In our group discussion, I contributed my ideas and tried to get everyone to input their ideas. For example, I asked what everyone thought the second advert should be and I also inputted my own ideas when everyone else had replied. I also tried to solve problems diplomatically with my group and I tried to make everyone feel involved. For example, when Shana said that she thought that the second advert should be a YouTube banner, I asked Chante what she thought the second advert could be.
I am pleased with my contributions because I acted as the voice of reason among my group. For example, when the others disagreed with each other, I tried to come up with either the best possible solution or a compromise. This meant that when the others argued, I did my best to calm them down so that it wouldn't turn into a fight. I also contributed ideas without making myself the only person who contributed ideas. This is because I tried to let everyone speak before I spoke because I didn't want to come across as bossy.
One of the issues we had within our group is that Chante didn't want to do Justin Bieber because she wanted to do Chris Brown but Shana wanted to do Justin Bieber. Carly and I thought that it would be better to do Justin Bieber as he is the biggest teen sensation in the world which means that he would appeal to more people than Chris Brown would. Chante really wanted to do Chris Brown but we tried to make her see reason so eventually she decided to be mature and do Justin Bieber.
One way that I could improve my discussion skills would be by trying even harder to get everyone's voices to be heard when discussing. This is because their were certain times in our group when some voices were heard more than others, so next time I will try to get the quieter people within the group to be more confident in voicing their opinions by asking them questions to develop their answers and by telling the others to give them a chance.

Justin Bieber Advert Analysis

Minutes for Marketing Meeting 2

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date:

Present:

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
3 Target Audiences	KO thought that one of the target audiences could be 11-16 year old teenage girls. SG agreed. TJ thought that one of the target audiences could be little girls instead of teenage girls. KO agreed and SG agreed. KO thought that the second target audience could be 18-24 year old men but TJ thought that this age range was too old. TJ suggested that we do young teenage boys – aged 10-13 – the younger the more appropriate, this is based on information from younger siblings 1.     SG said that the youtube banner should be targeted to 13-18 year old girls because he has more older viewers on his youtube channel. CK agrees because she thinks that this age group mostly go on youtube. KO and TJ agree with CK and SG so the group have decided that their first target audience will be 13-18 year old girls. 2.    KO, SG, CK and TJ all agree that the next target audience will be 6-10 year old boys and girls. 3.    CK and TJ thought that the next advert should be targeted to mums. SG and KO agreed with this and thought that the age range should start from 30 and continue onwards. TJ agreed with this because she said that there was something on youtube about a grandmother who loved Justin Bieber. SG said that the age range should be 30-60 year old mothers and grandmothers. KO, TJ and CK all agree.
Advert 1	TV advert for young children. TJ suggested Disney channel as it is exclusively for children. SG and CK said that they thought it would be a good idea but suggested CBBC as a different channel. TJ agreed with this idea because she wants everyone to see the advert, not just those people with Sky. TJ asked whether the channel would be suitable for boys and girls or whether it was too boyish. CK pointed out that the channel would be ideal because it is on Freeview for everyone to watch and that with shows like Tracey Beaker and SJ on the channel, it will be for both girls and boys. When should it be on? SG – after school when kids are back from school. CK – at like 3:30 or 4 ‘o’ clock so they are back. KO – later would be better because students might have after school clubs and would miss it if it was on earlier. SG agreed with this point. SG suggests that the advert should be for the artist   KO suggested we should advertise a song CW points out that an advert for the artist with advertise both him and the song so before you fall out, you are agreeing. CK – suggests repeating the advert at 6 just before children have their dinner.   What will happen in the advert? TJ said that JB should have his guitar. SG agreed and said that he should sing the acoustic version of his song because it will show his talent. SG thought that it should be an interview. KO disagreed with this because she thought that children would get bored. TJ agreed and said that children might switch off the channel. KO also thought that an acoustic version would not interest little kids. TJ thought that it should be an interview where he plays live. KO thought that an interview would bore 6 year old children. SG agreed because she said that if she as six and watching an interview she would be bored stiff. CK thought that he should be interviewed on CBBC by Hacker and Dodge. CW supported this idea and said that little kids should send messages in for Justin Bieber and JB can give shout outs to kids. She thought that this would make it more interactive. KO asks whether he will actually perform the song in the interview. CK, CW, SG and TJ all said yes. SG also said that Hacker and Dodge could sing along in the background. KO, SG, TJ, CK and CW all agree that the advertising technique is comedy because little kids like to laugh so a comedic interview will interest them.
Advert 2	KO asks the group what they think the advert should be. SG thinks that the advert should be a YouTube banner because more people are on YouTube nowadays so you will get more viewers who are of different ages. CK thinks that the advert should be a print advert in a magazine because most people like to read magazines on trains and buses. Also on long journeys so if they see a print advert of Justin Bieber and his new song in a magazine they may decide to download the song onto their smartphones. TJ thinks that the next advert should be a print advert because she would like to make a print advert of Justin Bieber. KO, CK, SG and TJ decide that the next advert should be a print advert in a magazine sold in places like Tesco or Asda and is targeted to mums and grandmothers aged 30-60.

Minutes for Marketing Meeting 1

Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.

Roles and responsibilities in your group.

Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).

Summary of the product/artist you are advertising.

 

Date:

Present:

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.	Mix-Up Entertainment Shana Gregory Khadijat Oyeleye Carly Woollard Chante Kelie Tamia James
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)	Shana= team leader because she can keep the team in control Khadijat= scribe because she has good ideas Carly= time monitor because she likes watching the time Chante= feedback monitor because she is confident Khadijat and Shana had a slight disagreement about who should be team leader but we eventually came to a reluctant agreement
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)	Chante’s choice of artist is Chris Brown but Shana disagrees and wishes to do Justin Bieber. Carly and Khadijat are neutral. This has caused some serious disagreement. We all agreed that we should do a different artist. Shana suggested Nicki Minaj but this again split the group. Many other artists were suggested but were all frowned upon. Through negotiation, Chante chose to be mature and go with Justin Bieber. Even after we reached an agreement, Shana and Chante still bickered about who out of Justin Bieber and Chris Brown are better. They have finally stopped. They have continued. Carly and Khadijat sigh in exasperation.

Justin Bieber Research

Coca-Cola Print Advert Analysis

Evaluation for Quench Print Advert

Evaluation:

In my print advert, I have used the appropriate conventions. One of the conventions I have used is a main image which is a purple bottle with wings, a halo and a logo on the bottle. I used the masking tool to make the originally blue bottle purple. This is because the flavour of Quench is apple and blackcurrant and blackcurrants are purple so it was ideal for my bottle to be purple.

 My unique selling point is that it is an energy drink that is low in calories so the use of a halo and wings support this as I intended for the wings to symbolise weightlessness and when you are low in calories you are light. Wings and halos are also closely associated with heaven so it also gives the idea that Quench will taste like heaven; it will taste delicious.

My logo is of pink, glossy lips with ‘Quench’ on top of it in fancy writing. This is ideal because it shows that my target audience are 17-25 year old women. This is due to the fact that most young girls don’t wear make-up so pink glossy lips on a drink won’t appeal to them. ‘Quench’ in fancy letters also hints that it is meant for older females as fancy writing indicates a sense of sophistication which again is what little girls are not.

My slogan is effective because it highlights the unique selling point of my product (low in calories, but high in energy). The colour also matches the colour of the bottle which is good because if I use a colour which has nothing to do with my colour palette (purple, white, blue and pink), it will look odd. If it looks odd, people won’t look at my print advert or buy the drink because my advert will look unprofessional, as I won’t be using one of the conventions needed to make a print advert(colour palette). I used the warp effect on my slogan in order to make the text “smile”. This is effective because it shows that people who drink Quench will be happy.

My background is of a blue sky with white clouds. This matches my main image because heaven is in the sky and the use of angel wings and a halo on my bottle shows that a “sky” background has to be used in order for my print advert to show my unique selling point.

However, there are some things in my print advert which are not very effective. One of these things is the colour of the text “Quench” which is on my logo. This is because the colour of the text is too similar to the colour of the lips which are also part of my logo. This means that “Quench” isn’t very noticeable so if someone saw this advert from afar, they wouldn’t know what it was advertising. To make this better, I can make “Quench” a lighter and brighter colour such as white and outline it with a dark purple border by using text effects. I can also make “Quench” slightly bigger in order to make it more visible.

Another problem is the colour of the lips which are part of my logo. This is because they clash with the colour of the bottle which is purple. To overcome this issue, I need to change the colour of the lips to a darker shade of purple using the masking tool. On the other hand, if I make this change to the lips, I am going to have change the planned outline of the lips (dark purple) to maybe black as the dark purple outline won’t be able to be seen on dark purple lips.

If I make all these changes to my logo, my colour palette will no longer include the colour pink, which is good because pink is quite a girly colour, so is therefore associated with little girls. As my target audience are supposed to be aspirers, they will be more interested in more sophisticated colours such as purple and gold which are both used in my advert.

Quench Print Advert

Dear Ms Morris,
I have used the appropriate conventions for a print advert and I have (hopefully) used the masking tool appropriately and effectively. I have enjoyed doing this task and I've accomplished a lot. Thank you, Khadijat.

Quench Logo Design

Burger King Advert Assessment

By Khadijat Oyeleye

The Burger King Manthem

•The song “Manthem” is based on the song “I Am Woman” by Helen Reddy. The original lyrics are about women being strong, powerful and independent. This can be seen when she says “I am woman, hear me roar”. When she says “I am woman”, it shows us that she isn’t just a woman; she is woman and is therefore stronger than one person standing on their own. Saying “hear me roar” makes the audience think of lions which means that women are leaders because lions are commonly known as the kings of the jungle.

•The purpose of the song is to show men that women are strong and they don’t have to rely on men to accomplish things in life. This makes Helen Reddy a reformer because she wants the position of women in society to change; women should be viewed as superior and not inferior. This therefore makes “I Am Woman” a feminist song.

•Burger King changed the song to show men that it is okay to be the traditional man. This means that they don’t need to care about the clothes they wear and what they look like; they can eat what they want and do what they want (they don’t need to be the modern man and care about health an beauty).

•The Burger King Manthem will appeal to men because men will no longer have to attempt to be something they’re not as they can live up to the original stereotype of men being ignorant.

The Technique Used to Advertise BK Burgers

•The main technique used in the BK advert is humour. This is because the men in the advert were being quite foolish- they were throwing a car off a building and they were ripping their pants off. This makes them seem childish but they’re living up to the stereotype of the traditional man. This is because the traditional man doesn’t care about the opinions of other people; he is apathetic. Therefore, he doesn’t see the need to be something he’s not (smartly dressed and distinguished).

•The use of a stereotype is what makes the advert funny because the stereotype is being exaggerated. This can be seen when the men are ripping their pants off and throwing them into a fire- this wouldn’t normally happen in reality.

•This advert would appeal to people in the demographic groups E-C2 (Unskilled- plumbers, builders). The reason for this is because some of the men in the advert were working as builders so men who work as builders in reality would enjoy seeing how their job is mocked. This is because traditional men like to mock others so as a result they will find the BK advert funny as it is a way for them to make fun of other people.

• The psychographic groups which are being targeted are the aspirer and the explorer.  The aspirer because in the advert, BK has a crowd of fans and aspirers like popularity. This means that people who eat BK burgers will get many friends. However, the aspirer won’t like  the advert because they care a lot about their appearance so due to the childish behaviour of the men in the advert, they will believe the BK won’t make them look sophisticated so they won’t eat the burgers. The  reason why the explorer  is being targeted is because explorers like to try new things so if they see a new burger advertised, they will want to try it.

The Representation of Females

•The females featured in the advert are the supporters and the cheerleaders. They are also the “reward”. The reason why they are the cheerleaders and supporters is because some of them are standing at the side cheering the men on and the purpose of a cheerleader is to support and motivate.

•The women in the commercial are wearing tight pink tracksuits, short cheerleading outfits and figure-hugging dresses. The clothes they are wearing make them fit into the following stereotypes: The glamorous assistants, “eye candy”, girly and weak. This is because the glamorous assistants are only there to make the leading male look good and pink is quite a girly colour which in turn makes them look very feminine. The reason they are “eye candy” is because they are wearing short and/or tight clothes which show their feminine form.

•The women in the advert are meant to symbolise rewards. This can be seen in the below picture where a woman wearing a tight pink tracksuit is tempting a man dragging a very heavy object behind him with a BK burger. This shows that once the man gets the burger, he will also get the girl, thus making her the reward.

• The females in the advert are marginalised because they do not have an important role- they are the background characters and/or the assistants. This means that the only reason they are in the advert is to support the men and to look weak while doing so.

•The advert could appeal to women who are rebellious. This is because they won’t like being told that they can’t eat the burger so to prove to men that they can also eat the burger, they will eat the burger in order to prove a point. On the other hand, the advert wouldn’t appeal to female reformers and feminists. This is because reformers want change and equality so they won’t like the men showing that they are the better gender. This advert wouldn’t appeal to feminists because they wouldn’t like the idea of women being portrayed as weak.

The Psychographic Profiles

•The psychographic profiles being targeted are the explorer, the aspirer and the struggler. The explorer is being targeted because explorers like trying new things and if they see a new burger being advertised, they will want to try it. This is because they like discovery and the tasting of that BK burger will be the discovery of a new flavour. The aspirer is being targeted because aspirers care a lot about their status. As the men eating their burgers had many friends, the aspirer would feel like trying the burger because then they’d believe that by eating the BK burger they’d gain friends and therefore, popularity/status. The struggler is being targeted because burgers are a form of junk food and strugglers eat mainly junk food as they don’t feel the need to think about what the impact of too much junk food can do to the body.

•This advert promotes stereotypes because the stereotypes being presented in the advert are the strong, traditional man and the fragile woman. This shows that the reformers are definitely not the target audience because reformers want change and equality which means that they will feel annoyed that BK are not presenting men and women as equals; men are presented as superior and women are presented as inferior.

Social Class

•The main male in the advert is wearing a shirt with rolled-up sleeves and the top button undone, while the other people in the restaurant are wearing smart, formal clothing such as dresses and suits. If the main male is compared to the waiter, we will be able to tell that even the waiter is of higher class than the customer as the waiter is wearing a crisp white shirt with smart black trousers. We can tell from the rolling up of the main male’s sleeves that he is prepared to eat with his hands because people normally roll up their sleeves when they are about to get their hands dirty/messy. The other people in the restaurant aren’t taking such precautions as they are prepared to eat with knives and forks.

•When the main male gets served, he sees only a minimal portion of food arranged elegantly on his plate. When he sees this, he looks disappointed with the size of the food and the type of food. He then immediately stands up which tells us that he is annoyed with the slight portion of food arranged delicately on his plate.

•We can tell he feels uncomfortable in the restaurant because when he sees the small portion of food, he stands up and leaves the restaurant. This tells us that he may have felt embarrassed that he was the only person dressed like he was going to get his hands dirty- he’s wearing casual clothing while everyone else is wearing formal clothing. This means that everyone else was prepared to eat with the etiquette required when eating in a professional setting.

•From this, we can see that the man would probably prefer to eat a burger because rolled-up sleeves indicate that a person is ready to eat with their hands so they don’t want to get their sleeves dirty.

•In conclusion, the social class of BK burgers is middle class and lower class. One of the reasons for this is the fact that upper class people prefer to eat in distinguished restaurants (like the one shown in the advert) as they are rich and therefore have a lot of money to spend on expensive food. This also tells us that they are in the social classes of B-A as these are the people who earn the most amount of money out of all the social classes so they will be able to afford the food . This means that these sophisticated people will frown upon the idea of eating in a fast food restaurant with their hands as many rich people don’t like to get their hands dirty. This shows us that  they will be just as uncomfortable as the casually dressed man eating in the classy restaurant because they will be out of their element as they will be dining within an environment that is unfamiliar to them (upper class- haute cuisine restaurants, middle class- fast food restaurants).