Minutes for Marketing Meeting 2

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date:

Present:

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
3 Target Audiences	KO thought that one of the target audiences could be 11-16 year old teenage girls. SG agreed. TJ thought that one of the target audiences could be little girls instead of teenage girls. KO agreed and SG agreed. KO thought that the second target audience could be 18-24 year old men but TJ thought that this age range was too old. TJ suggested that we do young teenage boys – aged 10-13 – the younger the more appropriate, this is based on information from younger siblings 1.     SG said that the youtube banner should be targeted to 13-18 year old girls because he has more older viewers on his youtube channel. CK agrees because she thinks that this age group mostly go on youtube. KO and TJ agree with CK and SG so the group have decided that their first target audience will be 13-18 year old girls. 2.    KO, SG, CK and TJ all agree that the next target audience will be 6-10 year old boys and girls. 3.    CK and TJ thought that the next advert should be targeted to mums. SG and KO agreed with this and thought that the age range should start from 30 and continue onwards. TJ agreed with this because she said that there was something on youtube about a grandmother who loved Justin Bieber. SG said that the age range should be 30-60 year old mothers and grandmothers. KO, TJ and CK all agree.
Advert 1	TV advert for young children. TJ suggested Disney channel as it is exclusively for children. SG and CK said that they thought it would be a good idea but suggested CBBC as a different channel. TJ agreed with this idea because she wants everyone to see the advert, not just those people with Sky. TJ asked whether the channel would be suitable for boys and girls or whether it was too boyish. CK pointed out that the channel would be ideal because it is on Freeview for everyone to watch and that with shows like Tracey Beaker and SJ on the channel, it will be for both girls and boys. When should it be on? SG – after school when kids are back from school. CK – at like 3:30 or 4 ‘o’ clock so they are back. KO – later would be better because students might have after school clubs and would miss it if it was on earlier. SG agreed with this point. SG suggests that the advert should be for the artist   KO suggested we should advertise a song CW points out that an advert for the artist with advertise both him and the song so before you fall out, you are agreeing. CK – suggests repeating the advert at 6 just before children have their dinner.   What will happen in the advert? TJ said that JB should have his guitar. SG agreed and said that he should sing the acoustic version of his song because it will show his talent. SG thought that it should be an interview. KO disagreed with this because she thought that children would get bored. TJ agreed and said that children might switch off the channel. KO also thought that an acoustic version would not interest little kids. TJ thought that it should be an interview where he plays live. KO thought that an interview would bore 6 year old children. SG agreed because she said that if she as six and watching an interview she would be bored stiff. CK thought that he should be interviewed on CBBC by Hacker and Dodge. CW supported this idea and said that little kids should send messages in for Justin Bieber and JB can give shout outs to kids. She thought that this would make it more interactive. KO asks whether he will actually perform the song in the interview. CK, CW, SG and TJ all said yes. SG also said that Hacker and Dodge could sing along in the background. KO, SG, TJ, CK and CW all agree that the advertising technique is comedy because little kids like to laugh so a comedic interview will interest them.
Advert 2	KO asks the group what they think the advert should be. SG thinks that the advert should be a YouTube banner because more people are on YouTube nowadays so you will get more viewers who are of different ages. CK thinks that the advert should be a print advert in a magazine because most people like to read magazines on trains and buses. Also on long journeys so if they see a print advert of Justin Bieber and his new song in a magazine they may decide to download the song onto their smartphones. TJ thinks that the next advert should be a print advert because she would like to make a print advert of Justin Bieber. KO, CK, SG and TJ decide that the next advert should be a print advert in a magazine sold in places like Tesco or Asda and is targeted to mums and grandmothers aged 30-60.