Khadijat's Media Blog
Wednesday, 25 September 2013
Wednesday, 8 May 2013
Friday, 22 March 2013
Saturday, 16 March 2013
Evaluation For Discussion Skills
In our group discussion, I contributed my ideas and tried to get everyone to input their ideas. For example, I asked what everyone thought the second advert should be and I also inputted my own ideas when everyone else had replied. I also tried to solve problems diplomatically with my group and I tried to make everyone feel involved. For example, when Shana said that she thought that the second advert should be a YouTube banner, I asked Chante what she thought the second advert could be.
I am pleased with my contributions because I acted as the voice of reason among my group. For example, when the others disagreed with each other, I tried to come up with either the best possible solution or a compromise. This meant that when the others argued, I did my best to calm them down so that it wouldn't turn into a fight. I also contributed ideas without making myself the only person who contributed ideas. This is because I tried to let everyone speak before I spoke because I didn't want to come across as bossy.
One of the issues we had within our group is that Chante didn't want to do Justin Bieber because she wanted to do Chris Brown but Shana wanted to do Justin Bieber. Carly and I thought that it would be better to do Justin Bieber as he is the biggest teen sensation in the world which means that he would appeal to more people than Chris Brown would. Chante really wanted to do Chris Brown but we tried to make her see reason so eventually she decided to be mature and do Justin Bieber.
One way that I could improve my discussion skills would be by trying even harder to get everyone's voices to be heard when discussing. This is because their were certain times in our group when some voices were heard more than others, so next time I will try to get the quieter people within the group to be more confident in voicing their opinions by asking them questions to develop their answers and by telling the others to give them a chance.
I am pleased with my contributions because I acted as the voice of reason among my group. For example, when the others disagreed with each other, I tried to come up with either the best possible solution or a compromise. This meant that when the others argued, I did my best to calm them down so that it wouldn't turn into a fight. I also contributed ideas without making myself the only person who contributed ideas. This is because I tried to let everyone speak before I spoke because I didn't want to come across as bossy.
One of the issues we had within our group is that Chante didn't want to do Justin Bieber because she wanted to do Chris Brown but Shana wanted to do Justin Bieber. Carly and I thought that it would be better to do Justin Bieber as he is the biggest teen sensation in the world which means that he would appeal to more people than Chris Brown would. Chante really wanted to do Chris Brown but we tried to make her see reason so eventually she decided to be mature and do Justin Bieber.
One way that I could improve my discussion skills would be by trying even harder to get everyone's voices to be heard when discussing. This is because their were certain times in our group when some voices were heard more than others, so next time I will try to get the quieter people within the group to be more confident in voicing their opinions by asking them questions to develop their answers and by telling the others to give them a chance.
Friday, 15 March 2013
Minutes for Marketing Meeting 2
Minutes for marketing meeting
Agenda
(information that will be discussed):
·
Identify
the 3 target audiences you are going appeal to (age, gender, likes/dislikes,
psychographic profile)
·
Brainstorm
general ideas for possible adverts.
·
Final
decisions on advert 1
·
Final
decisions on advert 2
·
Final
decisions on advert 3
Date:
Present:
Item (what
you are discussing)
|
Actions
(ideas that were discussed with final decisions highlighted in yellow)
|
3 Target Audiences
|
KO thought that one of the target audiences could
be 11-16 year old teenage girls. SG agreed.
TJ thought that one of the target audiences
could be little girls instead of teenage girls. KO agreed and SG agreed.
KO thought that the second target audience could
be 18-24 year old men but TJ thought that this age range was too old. TJ
suggested that we do young teenage boys – aged 10-13 – the younger the more
appropriate, this is based on information from younger siblings
1. SG said that the youtube
banner should be targeted to 13-18 year old girls because he has more older
viewers on his youtube channel.
CK agrees because she thinks that this age group
mostly go on youtube.
KO and TJ agree with CK and SG so the group have
decided that their first target audience will be 13-18 year old girls.
2. KO, SG, CK and TJ all
agree that the next target audience will be 6-10 year old boys and girls.
3. CK and TJ thought that
the next advert should be targeted to mums.
SG and KO agreed with this and thought that the age
range should start from 30 and continue onwards.
TJ agreed with this because she said that there
was something on youtube about a grandmother who loved Justin Bieber.
SG said that the age range should be 30-60 year
old mothers and grandmothers.
KO, TJ and CK all agree.
|
Advert 1
|
TV advert for young children.
TJ suggested Disney channel as it is
exclusively for children.
SG and CK said that they thought it
would be a good idea but suggested CBBC as a different channel.
TJ agreed with this idea because she
wants everyone to see the advert, not just those people with Sky.
TJ asked whether the channel would be
suitable for boys and girls or whether it was too boyish.
CK pointed out that the channel would
be ideal because it is on Freeview for everyone to watch and that with shows
like Tracey Beaker and SJ on the channel, it will be for both girls and boys.
When should it be on?
SG – after school when kids are back
from school.
CK – at like 3:30 or 4 ‘o’ clock so
they are back.
KO – later would be better because
students might have after school clubs and would miss it if it was on
earlier.
SG agreed with this point.
SG suggests that the advert should be
for the artist
KO suggested we should advertise a
song
CW points out that an advert for the artist
with advertise both him and the song so before you fall out, you are
agreeing.
CK – suggests repeating the advert at
6 just before children have their dinner.
What will happen in the advert?
TJ said that JB should have his
guitar.
SG agreed and said that he should sing
the acoustic version of his song because it will show his talent.
SG thought that it should be an
interview.
KO disagreed with this because she
thought that children would get bored.
TJ agreed and said that children might
switch off the channel.
KO also thought that an acoustic
version would not interest little kids.
TJ thought that it should be an
interview where he plays live.
KO thought that an interview would
bore 6 year old children.
SG agreed because she said that if she
as six and watching an interview she would be bored stiff.
CK thought that he should be
interviewed on CBBC by Hacker and Dodge.
CW supported this idea and said that
little kids should send messages in for Justin Bieber and JB can give shout
outs to kids. She thought that this would make it more interactive.
KO asks whether he will actually
perform the song in the interview.
CK, CW, SG and TJ all said yes.
SG also said that Hacker and Dodge
could sing along in the background.
KO, SG, TJ, CK and CW all agree that
the advertising technique is comedy because little kids like to laugh so a
comedic interview will interest them.
|
Advert 2
|
KO asks
the group what they think the advert should be.
SG thinks
that the advert should be a YouTube banner because more people are on YouTube
nowadays so you will get more viewers who are of different ages.
CK thinks
that the advert should be a print advert in a magazine because most people
like to read magazines on trains and buses. Also on long journeys so if they
see a print advert of Justin Bieber and his new song in a magazine they may
decide to download the song onto their smartphones.
TJ thinks
that the next advert should be a print advert because she would like to make
a print advert of Justin Bieber.
KO, CK, SG
and TJ decide that the next advert should be a print advert in a magazine
sold in places like Tesco or Asda and is targeted to mums and grandmothers
aged 30-60.
|
|
|
|
|
Minutes for Marketing Meeting 1
Minutes for marketing meeting
Agenda
(information that will be discussed):
List of who is in your group
and information about your company: name and contact details.
|
Roles and responsibilities in
your group.
|
Brainstorm the different
methods of advertising your band/song with information about what you would
do in that advert (at least 10 ideas).
|
Summary of the product/artist
you are advertising.
|
Date:
Present:
Item (what
you are discussing)
|
Actions
(ideas that were discussed with final decisions highlighted in yellow)
|
List of who is in your group
and information about your company: name and contact details.
|
Mix-Up Entertainment
Shana Gregory
Khadijat Oyeleye
Carly Woollard
Chante Kelie
Tamia James
|
Roles and responsibilities in
your group (team leader, scribe, feedback monitor, time monitor)
|
Shana= team leader because she
can keep the team in control
Khadijat= scribe because she
has good ideas
Carly= time monitor because she
likes watching the time
Chante= feedback monitor
because she is confident
Khadijat and Shana had a slight disagreement about
who should be team leader but we eventually came to a reluctant agreement
|
Brainstorm the different
methods of advertising your band/song with information about what you would
do in that advert (at least 10 ideas).
|
|
Summary of the product/artist
you are advertising (who, genre, album, song, unique selling point, different
target audiences, information about previous success)
|
Chante’s choice of artist is Chris
Brown but Shana disagrees and wishes to do Justin Bieber. Carly and Khadijat
are neutral. This has caused some serious disagreement. We all agreed that we
should do a different artist. Shana suggested Nicki Minaj but this again split
the group. Many other artists were suggested but were all frowned upon.
Through negotiation, Chante chose to be mature and go with Justin Bieber.
Even after we reached an agreement,
Shana and Chante still bickered about who out of Justin Bieber and Chris
Brown are better. They have finally stopped. They have continued. Carly and
Khadijat sigh in exasperation.
|
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