Minutes for Marketing Meeting 2

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date:

Present:

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
3 Target Audiences	KO thought that one of the target audiences could be 11-16 year old teenage girls. SG agreed. TJ thought that one of the target audiences could be little girls instead of teenage girls. KO agreed and SG agreed. KO thought that the second target audience could be 18-24 year old men but TJ thought that this age range was too old. TJ suggested that we do young teenage boys – aged 10-13 – the younger the more appropriate, this is based on information from younger siblings 1.     SG said that the youtube banner should be targeted to 13-18 year old girls because he has more older viewers on his youtube channel. CK agrees because she thinks that this age group mostly go on youtube. KO and TJ agree with CK and SG so the group have decided that their first target audience will be 13-18 year old girls. 2.    KO, SG, CK and TJ all agree that the next target audience will be 6-10 year old boys and girls. 3.    CK and TJ thought that the next advert should be targeted to mums. SG and KO agreed with this and thought that the age range should start from 30 and continue onwards. TJ agreed with this because she said that there was something on youtube about a grandmother who loved Justin Bieber. SG said that the age range should be 30-60 year old mothers and grandmothers. KO, TJ and CK all agree.
Advert 1	TV advert for young children. TJ suggested Disney channel as it is exclusively for children. SG and CK said that they thought it would be a good idea but suggested CBBC as a different channel. TJ agreed with this idea because she wants everyone to see the advert, not just those people with Sky. TJ asked whether the channel would be suitable for boys and girls or whether it was too boyish. CK pointed out that the channel would be ideal because it is on Freeview for everyone to watch and that with shows like Tracey Beaker and SJ on the channel, it will be for both girls and boys. When should it be on? SG – after school when kids are back from school. CK – at like 3:30 or 4 ‘o’ clock so they are back. KO – later would be better because students might have after school clubs and would miss it if it was on earlier. SG agreed with this point. SG suggests that the advert should be for the artist   KO suggested we should advertise a song CW points out that an advert for the artist with advertise both him and the song so before you fall out, you are agreeing. CK – suggests repeating the advert at 6 just before children have their dinner.   What will happen in the advert? TJ said that JB should have his guitar. SG agreed and said that he should sing the acoustic version of his song because it will show his talent. SG thought that it should be an interview. KO disagreed with this because she thought that children would get bored. TJ agreed and said that children might switch off the channel. KO also thought that an acoustic version would not interest little kids. TJ thought that it should be an interview where he plays live. KO thought that an interview would bore 6 year old children. SG agreed because she said that if she as six and watching an interview she would be bored stiff. CK thought that he should be interviewed on CBBC by Hacker and Dodge. CW supported this idea and said that little kids should send messages in for Justin Bieber and JB can give shout outs to kids. She thought that this would make it more interactive. KO asks whether he will actually perform the song in the interview. CK, CW, SG and TJ all said yes. SG also said that Hacker and Dodge could sing along in the background. KO, SG, TJ, CK and CW all agree that the advertising technique is comedy because little kids like to laugh so a comedic interview will interest them.
Advert 2	KO asks the group what they think the advert should be. SG thinks that the advert should be a YouTube banner because more people are on YouTube nowadays so you will get more viewers who are of different ages. CK thinks that the advert should be a print advert in a magazine because most people like to read magazines on trains and buses. Also on long journeys so if they see a print advert of Justin Bieber and his new song in a magazine they may decide to download the song onto their smartphones. TJ thinks that the next advert should be a print advert because she would like to make a print advert of Justin Bieber. KO, CK, SG and TJ decide that the next advert should be a print advert in a magazine sold in places like Tesco or Asda and is targeted to mums and grandmothers aged 30-60.

Minutes for Marketing Meeting 1

Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.

Roles and responsibilities in your group.

Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).

Summary of the product/artist you are advertising.

 

Date:

Present:

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.	Mix-Up Entertainment Shana Gregory Khadijat Oyeleye Carly Woollard Chante Kelie Tamia James
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)	Shana= team leader because she can keep the team in control Khadijat= scribe because she has good ideas Carly= time monitor because she likes watching the time Chante= feedback monitor because she is confident Khadijat and Shana had a slight disagreement about who should be team leader but we eventually came to a reluctant agreement
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)	Chante’s choice of artist is Chris Brown but Shana disagrees and wishes to do Justin Bieber. Carly and Khadijat are neutral. This has caused some serious disagreement. We all agreed that we should do a different artist. Shana suggested Nicki Minaj but this again split the group. Many other artists were suggested but were all frowned upon. Through negotiation, Chante chose to be mature and go with Justin Bieber. Even after we reached an agreement, Shana and Chante still bickered about who out of Justin Bieber and Chris Brown are better. They have finally stopped. They have continued. Carly and Khadijat sigh in exasperation.

Justin Bieber Research

Coca-Cola Print Advert Analysis

Evaluation for Quench Print Advert

Evaluation:

In my print advert, I have used the appropriate conventions. One of the conventions I have used is a main image which is a purple bottle with wings, a halo and a logo on the bottle. I used the masking tool to make the originally blue bottle purple. This is because the flavour of Quench is apple and blackcurrant and blackcurrants are purple so it was ideal for my bottle to be purple.

 My unique selling point is that it is an energy drink that is low in calories so the use of a halo and wings support this as I intended for the wings to symbolise weightlessness and when you are low in calories you are light. Wings and halos are also closely associated with heaven so it also gives the idea that Quench will taste like heaven; it will taste delicious.

My logo is of pink, glossy lips with ‘Quench’ on top of it in fancy writing. This is ideal because it shows that my target audience are 17-25 year old women. This is due to the fact that most young girls don’t wear make-up so pink glossy lips on a drink won’t appeal to them. ‘Quench’ in fancy letters also hints that it is meant for older females as fancy writing indicates a sense of sophistication which again is what little girls are not.

My slogan is effective because it highlights the unique selling point of my product (low in calories, but high in energy). The colour also matches the colour of the bottle which is good because if I use a colour which has nothing to do with my colour palette (purple, white, blue and pink), it will look odd. If it looks odd, people won’t look at my print advert or buy the drink because my advert will look unprofessional, as I won’t be using one of the conventions needed to make a print advert(colour palette). I used the warp effect on my slogan in order to make the text “smile”. This is effective because it shows that people who drink Quench will be happy.

My background is of a blue sky with white clouds. This matches my main image because heaven is in the sky and the use of angel wings and a halo on my bottle shows that a “sky” background has to be used in order for my print advert to show my unique selling point.

However, there are some things in my print advert which are not very effective. One of these things is the colour of the text “Quench” which is on my logo. This is because the colour of the text is too similar to the colour of the lips which are also part of my logo. This means that “Quench” isn’t very noticeable so if someone saw this advert from afar, they wouldn’t know what it was advertising. To make this better, I can make “Quench” a lighter and brighter colour such as white and outline it with a dark purple border by using text effects. I can also make “Quench” slightly bigger in order to make it more visible.

Another problem is the colour of the lips which are part of my logo. This is because they clash with the colour of the bottle which is purple. To overcome this issue, I need to change the colour of the lips to a darker shade of purple using the masking tool. On the other hand, if I make this change to the lips, I am going to have change the planned outline of the lips (dark purple) to maybe black as the dark purple outline won’t be able to be seen on dark purple lips.

If I make all these changes to my logo, my colour palette will no longer include the colour pink, which is good because pink is quite a girly colour, so is therefore associated with little girls. As my target audience are supposed to be aspirers, they will be more interested in more sophisticated colours such as purple and gold which are both used in my advert.

Quench Print Advert

Dear Ms Morris,
I have used the appropriate conventions for a print advert and I have (hopefully) used the masking tool appropriately and effectively. I have enjoyed doing this task and I've accomplished a lot. Thank you, Khadijat.

Quench Logo Design