Evaluation for Quench Print Advert

Evaluation:

In my print advert, I have used the appropriate conventions. One of the conventions I have used is a main image which is a purple bottle with wings, a halo and a logo on the bottle. I used the masking tool to make the originally blue bottle purple. This is because the flavour of Quench is apple and blackcurrant and blackcurrants are purple so it was ideal for my bottle to be purple.

 My unique selling point is that it is an energy drink that is low in calories so the use of a halo and wings support this as I intended for the wings to symbolise weightlessness and when you are low in calories you are light. Wings and halos are also closely associated with heaven so it also gives the idea that Quench will taste like heaven; it will taste delicious.

My logo is of pink, glossy lips with ‘Quench’ on top of it in fancy writing. This is ideal because it shows that my target audience are 17-25 year old women. This is due to the fact that most young girls don’t wear make-up so pink glossy lips on a drink won’t appeal to them. ‘Quench’ in fancy letters also hints that it is meant for older females as fancy writing indicates a sense of sophistication which again is what little girls are not.

My slogan is effective because it highlights the unique selling point of my product (low in calories, but high in energy). The colour also matches the colour of the bottle which is good because if I use a colour which has nothing to do with my colour palette (purple, white, blue and pink), it will look odd. If it looks odd, people won’t look at my print advert or buy the drink because my advert will look unprofessional, as I won’t be using one of the conventions needed to make a print advert(colour palette). I used the warp effect on my slogan in order to make the text “smile”. This is effective because it shows that people who drink Quench will be happy.

My background is of a blue sky with white clouds. This matches my main image because heaven is in the sky and the use of angel wings and a halo on my bottle shows that a “sky” background has to be used in order for my print advert to show my unique selling point.

However, there are some things in my print advert which are not very effective. One of these things is the colour of the text “Quench” which is on my logo. This is because the colour of the text is too similar to the colour of the lips which are also part of my logo. This means that “Quench” isn’t very noticeable so if someone saw this advert from afar, they wouldn’t know what it was advertising. To make this better, I can make “Quench” a lighter and brighter colour such as white and outline it with a dark purple border by using text effects. I can also make “Quench” slightly bigger in order to make it more visible.

Another problem is the colour of the lips which are part of my logo. This is because they clash with the colour of the bottle which is purple. To overcome this issue, I need to change the colour of the lips to a darker shade of purple using the masking tool. On the other hand, if I make this change to the lips, I am going to have change the planned outline of the lips (dark purple) to maybe black as the dark purple outline won’t be able to be seen on dark purple lips.

If I make all these changes to my logo, my colour palette will no longer include the colour pink, which is good because pink is quite a girly colour, so is therefore associated with little girls. As my target audience are supposed to be aspirers, they will be more interested in more sophisticated colours such as purple and gold which are both used in my advert.