Evaluation:
In my print advert, I have used
the appropriate conventions. One of the conventions I have used is a main image
which is a purple bottle with wings, a halo and a logo on the bottle. I used
the masking tool to make the originally blue bottle purple. This is because the
flavour of Quench is apple and blackcurrant and blackcurrants are purple so it
was ideal for my bottle to be purple.
My unique selling point is that it is an
energy drink that is low in calories so the use of a halo and wings support
this as I intended for the wings to symbolise weightlessness and when you are
low in calories you are light. Wings and halos are also closely associated with
heaven so it also gives the idea that Quench will taste like heaven; it will
taste delicious.
My logo is of pink, glossy lips
with ‘Quench’ on top of it in fancy writing. This is ideal because it shows
that my target audience are 17-25 year old women. This is due to the fact that
most young girls don’t wear make-up so pink glossy lips on a drink won’t appeal
to them. ‘Quench’ in fancy letters also hints that it is meant for older
females as fancy writing indicates a sense of sophistication which again is
what little girls are not.
My slogan is effective because it
highlights the unique selling point of my product (low in calories, but high in
energy). The colour also matches the colour of the bottle which is good because
if I use a colour which has nothing to do with my colour palette (purple,
white, blue and pink), it will look odd. If it looks odd, people won’t look at
my print advert or buy the drink because my advert will look unprofessional, as
I won’t be using one of the conventions needed to make a print advert(colour
palette). I used the warp effect on my slogan in order to make the text “smile”.
This is effective because it shows that people who drink Quench will be happy.
My
background is of a blue sky with white clouds. This matches my main image
because heaven is in the sky and the use of angel wings and a halo on my bottle
shows that a “sky” background has to be used in order for my print advert to
show my unique selling point.
However, there are some things in
my print advert which are not very effective. One of these things is the colour
of the text “Quench” which is on my logo. This is because the colour of the
text is too similar to the colour of the lips which are also part of my logo.
This means that “Quench” isn’t very noticeable so if someone saw this advert
from afar, they wouldn’t know what it was advertising. To make this better, I
can make “Quench” a lighter and brighter colour such as white and outline it
with a dark purple border by using text effects. I can also make “Quench”
slightly bigger in order to make it more visible.
Another problem is the colour of
the lips which are part of my logo. This is because they clash with the colour
of the bottle which is purple. To overcome this issue, I need to change the
colour of the lips to a darker shade of purple using the masking tool. On the
other hand, if I make this change to the lips, I am going to have change the
planned outline of the lips (dark purple) to maybe black as the dark purple
outline won’t be able to be seen on dark purple lips.
If I make all these changes to my
logo, my colour palette will no longer include the colour pink, which is good
because pink is quite a girly colour, so is therefore associated with little
girls. As my target audience are supposed to be aspirers, they will be more
interested in more sophisticated colours such as purple and gold which are both
used in my advert.
